Customer brief a)
Sarah and Malik are couples in their early thirties, are keen mountaineers and are extremely fit and healthy. They want a two week spring break to indulge their holiday.
Sarah and Malik are couples in their early thirties, are keen mountaineers and are extremely fit and healthy. They want a two week spring break to indulge their holiday.
Destination
one- the French Alps
The
Alps is a great place to explore the mountains and go hiking on lower
grounds. It is accessibly as Sarah and
Malik can get to the French Alps by aeroplane or euro star and then get
transport from the airport/ train station to the location where they will be
staying. The traditional things about
the French Alps are the local villagers wearing traditional costumes during
religious processions, concerts and festivals. This has been going on since the
15th century. The French Alps destination type is a winter ski
resort and the holiday type is a single centre (only going to one place), it is
cheap to get to the French Alps as you can go with EasyJet or get cheap train
tickets with Eurostar. Certain lodging accommodation will be cheap and you can
eat and drink on a budget.
Accommodation:
Hotel L’ours Blanc is a four star hotel located in Saint-Martin-de-Belleville, France.
Hotel L’ours Blanc is a four star hotel located in Saint-Martin-de-Belleville, France.
Sarah
and Malik’s motivation is to spend two weeks during in the spring indulging of
their hobby which is mountaineering.
|
Average temperature
|
Hottest
temperature |
Coolest
temperature |
Average precipitation
|
|
8⁰C
|
14⁰C
|
3⁰C
|
8 cm
|
The
climate:
These
temperatures are perfect for going skiing, as it is not hot but still cool
enough in the first two weeks of April for the couple to go skiing. The weather
during the spring break period (first two weeks of April) the snow is just
starting to melt so the couple will be able to experience the French Alps in
the snow and without snow.
The
cost for the trip will cost around about £2000 for the whole two weeks.
Accessibility: The couple can get to the hotel by the Eurostar which would take
90 minutes, to drive there it would take 13 hours to drive however the downside
is that the transfer times from all of the airports (Grenoble airport, Chambery
airport, Lyon airport and Geneva airport) take about 2/3 hours depending on the
traffic, peak seasons or the weather.
Cultural factors: the signature food and drink is frog legs and Snails. The
main religion is catholic.
The attractions at the French Alps is that every April is a massive acoustic
festival that has been going on for eight years and more than 17, 000 people
attend, one of the stages is on top of one of the mountains and in nearby
villages the couple can enjoy 35 free concerts if they want a break from
mountaineering.
Economic:
there is a wide range of low cost travel options as Sarah and Malik can fly with budget airlines such as EasyJet or get cheap train tickets with the Eurostar. The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money.
there is a wide range of low cost travel options as Sarah and Malik can fly with budget airlines such as EasyJet or get cheap train tickets with the Eurostar. The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money.
The trip is reasonable as you can get cheap
transport to France and can always choose a cheaper hotel if Sarah and Malik
want to.
It will appeal to people who
enjoy adventure holidays as well as people who enjoy mountaineering. Families
may also enjoy as they are different levels of skiing to meet everyone’s needs.
Merit
-
this selected destination has meted the customer’s specific
motivation as it has many mountaineering activities for Sarah and Malik to participate
in as well as a whole host of other things for them to do whilst they are on a
spring break. The French Alps are easily accessible by many types of transport
making it easily reachable. As said before, the weather in early April is
perfect for their chosen activity as it is warm.
Dolomite,
Italy is a mountain range in the north Italy. The destination type is a winter
ski resort and the holiday type is a single centre.
Accommodation:
Hotel Roy is a three star hotel and is located at the foot of Marmolada and is ideal for anyone who enjoys walking and hiking up and around mountains. This hotel is perfect for the couple as it is in an ideal location. Sarah and Malik’s motivation is to spend two weeks during in the spring indulging of their hobby which is mountaineering.
Hotel Roy is a three star hotel and is located at the foot of Marmolada and is ideal for anyone who enjoys walking and hiking up and around mountains. This hotel is perfect for the couple as it is in an ideal location. Sarah and Malik’s motivation is to spend two weeks during in the spring indulging of their hobby which is mountaineering.
Climate:
|
Hottest temperature
|
Coolest
temperature |
Average
precipitation |
|
19⁰C
|
5⁰C
|
7cm
|
This
weather is good for walking as it means that snow is still around but will not
be hot.
The total cost of the holiday will be around £1700 for two weeks
The total cost of the holiday will be around £1700 for two weeks
Accessibility:
The couple can fly into Venice airport which is 100 miles away from the
Dolomites and then can get a shuttle bus from the airport to the mountains. For
the couple to drive it will take about 15 hours.
Cultural
factors:
Cheese, wine and apples are most popular for tourist to enjoy as it is rich in flavour and is grown locally. At the foot of the mountains there are old fashioned houses/ museums which are full of religious objects and items past generations have used to survive.
Cheese, wine and apples are most popular for tourist to enjoy as it is rich in flavour and is grown locally. At the foot of the mountains there are old fashioned houses/ museums which are full of religious objects and items past generations have used to survive.
The
attractions of the Dolomites are that the mountains are over 3000 meters above
sea level.
Economic:
Sarah and Malik can fly with Easyjet into Venice which will cost around £200 for return. The hotel is also cheap and will cost around £1500 for the two week stay. The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money.
It will appeal to people who
enjoy adventure holidays as well as people who enjoy mountaineering. Families
may also enjoy as they are different levels of skiing to meet everyone’s needs.
Customer brief b)
Nick has just finished his A- levels. He wants to spend a week with seven friends in a lively city to let off steam. They want it all – nightlife, beaches and a bit of culture.
Nick has just finished his A- levels. He wants to spend a week with seven friends in a lively city to let off steam. They want it all – nightlife, beaches and a bit of culture.
Destination
one – Magaluf, Spain
The
destination type is a city break and the holiday type is a single centre as
they are only staying in one location.
Accommodation:
Mallorca Rocks hotel is located eleven minutes away from Punta Ballena, also known as ‘the strip’. They will be staying in two standard apartments and will be on a self-catering board basis.
Mallorca Rocks hotel is located eleven minutes away from Punta Ballena, also known as ‘the strip’. They will be staying in two standard apartments and will be on a self-catering board basis.
Nick
and his friends’ motivation is that they have just finished their A-levels
exams and want to spend time with each other on holiday to release the stress.
The
weather in June is nice and warm during the day, and there will be around 12
hours of sun a day. Also the sea temperature is roughly about 22⁰C:
|
Average
temperature |
Hottest
temperature |
Coolest
temperature |
Average precipitation
|
|
22⁰C
|
27⁰C
|
16⁰C
|
14mm
|
The cost of the holiday is around £2561 (for all eight of them) for the whole week including the accommodation and flights with EasyJet
Accessibility:
the group can get to Magaluf by flying into Palma airport and getting a taxi
transfer which does not cost that much. Where the hotel is it right near
everything including the location where all the bars and clubs are and is also
a few minutes’ walk away from the beach.
Cultural
factors: 30 minute taxi ride is the city
Palma where there is a cathedral and other historical and cultural things to
do. You can walk around the cathedral and its grounds.
Attractions:
Wild Western Water Park is £17 for the day and has many slides and other water related rides. There are beaches for the group of friends to enjoy during the day and the main city where they can explore the historical side of the island. And in the evenings they can go to the bars and clubs to drink and dance.
Wild Western Water Park is £17 for the day and has many slides and other water related rides. There are beaches for the group of friends to enjoy during the day and the main city where they can explore the historical side of the island. And in the evenings they can go to the bars and clubs to drink and dance.
Economic:
Nick and his friends can do the whole week holiday on a low cost budget as it will cost around £2561 and can do cheap bar crawls or get into nightclubs at a reduced price if they try. The euro exchange rate is 1.34 which is good as the group will get an extra 34p for every pound they exchange; this means the group as they are getting more for their money
Nick and his friends can do the whole week holiday on a low cost budget as it will cost around £2561 and can do cheap bar crawls or get into nightclubs at a reduced price if they try. The euro exchange rate is 1.34 which is good as the group will get an extra 34p for every pound they exchange; this means the group as they are getting more for their money
Breadth
of appeal:
Magaluf is a party destination for the age range between 18-30 as during the night-time (summer season) it turns into a place extremely unsuitable for families and elderly people.
Magaluf is a party destination for the age range between 18-30 as during the night-time (summer season) it turns into a place extremely unsuitable for families and elderly people.
Destination
two – Amsterdam, The Netherlands
The
destination type is a city break and the holiday type is a single centre as
they are only staying in one location.
Accommodation:
Amsterdam Hostel AnneMarie will cost each person £232 for a whole week sharing a massive room with a private en-suite.
Amsterdam Hostel AnneMarie will cost each person £232 for a whole week sharing a massive room with a private en-suite.
Nick
and his friends’ motivation is that they have just finished their A-levels
exams and want to spend time with each other on holiday to release the stress.
Climate:
|
Hottest
Temperature
|
Coolest
temperature
|
Average
precipitation |
|
17⁰C
|
10⁰C
|
62 mm
|
The
cost of the holiday will cost less than £500 pp. for the accommodation and
flights. They will need spending money for the week.
Accessibility:
The group can get to Amsterdam by flying with EasyJet either from Stansted or Southend and the flight takes forty minutes. When in the City, they can make their way round by bus, tram, metro and bikes.
The group can get to Amsterdam by flying with EasyJet either from Stansted or Southend and the flight takes forty minutes. When in the City, they can make their way round by bus, tram, metro and bikes.
Cultural
factors: it may not be cultural but
there are many places where the group can explore breweries to see where famous
beer is made such as Heineken or House of Bools (this is where gin is made and
is a history tour and at the end
Attractions:
As said above, there is a Heineken experience where you can go see how beer is made and then try some. Anne Frank’s house is another popular place for tourists to go to see where she lived and hid in the attic. If they group where interested in flowers or wanted a difference experience of Amsterdam they can go to the flower markets. In the evening they can go into the many bars and clubs or walk down red light district.
As said above, there is a Heineken experience where you can go see how beer is made and then try some. Anne Frank’s house is another popular place for tourists to go to see where she lived and hid in the attic. If they group where interested in flowers or wanted a difference experience of Amsterdam they can go to the flower markets. In the evening they can go into the many bars and clubs or walk down red light district.
Economic:
the group can do Amsterdam cheaply as they want as they can fly with low cost airlines and stay in cheap hotels/ hostels. The euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange; this means the couple as they are getting more for their money.
the group can do Amsterdam cheaply as they want as they can fly with low cost airlines and stay in cheap hotels/ hostels. The euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange; this means the couple as they are getting more for their money.
Amsterdam
is a place which appeals to young adults, maybe families and elderly people who
want to look at the historic part of the city and for the flower markets.
Merit
Amsterdam is my selected holiday location to send nick and his
friends who have just finished their A-levels. This is because it is only 40
minutes away from London on a plane ride and they may not want to go too far
away from home on a first group holiday. There are many things to do and they
wanted to see a lot of cultural and Amsterdam offers that whereas Magaluf is
mainly about clubbing and the buzzing nightlife.
Customer brief c)
Jonathan is 45 and divorced. He has recently met a wonderful woman and wants to show how much he cares by taking her on a week’s holiday. He knows she likes to relax and be pampered on holiday as she works so hard all year. She also likes culture.
Jonathan is 45 and divorced. He has recently met a wonderful woman and wants to show how much he cares by taking her on a week’s holiday. He knows she likes to relax and be pampered on holiday as she works so hard all year. She also likes culture.
Destination
two – Prague, Czech Republic
Destination
type is a city break and holiday type is a single centre.
Accommodation:
Boscolo Prague, Autograph Collection
The
hotel is five stars and has a large swimming pool as well as a spa offering
treatments.
Their
motivation is to be relaxed and pampered as they work too hard all year round.
Climate:
It is a very rainy destination
It is a very rainy destination
The
cost for a week is around £1000.
Accessibility:
the couple can get to Prague by flying with EasyJet and Wizz Air (these are low
cost airlines).
Cultural factors and Attractions: there are many museums, art galleries and
theatres hosting a wide range of historic memoirs.
The impact of the exchange rate can affect the couple either positively or
negatively, currently the euro exchange rate is 1.34 which is good as the
couple will get an extra 34p for every pound they exchange, this means the
couple as they are getting more for their money. Attracts mainly couples and
people who enjoying cities that are brimmed with history
Merit
Prague is the ideal destination for Jonathon and his lady friend as they can relax in the hotels spa but the woman also wants to see a bit of the city so Prague can offer both aspects of his needs.
Prague is the ideal destination for Jonathon and his lady friend as they can relax in the hotels spa but the woman also wants to see a bit of the city so Prague can offer both aspects of his needs.
Customer brief d)
Elizabeth
is going on a hen weekend with five female friends. She would really like to go
somewhere warm in early October. She needs a hotel with spa from Friday to
Sunday and her father is paying (money no object)
Destination
one – Nice, France
Destination
and holiday type: city breaks at a single centre
Accommodation:
Le Méridien Nice is a five star hotel which has a swimming pool
Motivation:
six people going on a hen do in a warm location with no expense spared.
Staying
at a hotel with a spa, Friday to Sunday
Climate:
the highest temperature in early October is 23⁰C and the lowest is 14⁰C
the highest temperature in early October is 23⁰C and the lowest is 14⁰C
Cost:
as money is no object, Elizabeth and her hen party can travel to Nice with
either a budget airline such as Easyjet or a more upmarket airline such as
British Airways. The group can also go
with Eurostar.
Accessibility:
as said above, the group can get to the location by plane or train and whilst
there, they can travel around in cabs.
Cultural
factors and Attractions: explore historic towns and villages and go on city
tours. There is also a cathedral the group can go to f they are into that kind
of thing.
Euro exchange rate is 1.34
which is good as the group will get an extra 34p for every pound they exchange.
Meaning they are getting more for the dads money.
Nice mainly appeals to young
adults and elderly people as it is a quiet yet busy city.
Destination
two – Copenhagen, Demark
Destination
type is a city break and the holiday type is a single centre
Accommodation:
AC Hotel Bella Sky Copenhagen is a four star hotel and is one of Scandinavia’s
largest hotels as well as having a large swimming pool.
Motivation:
six people going on a hen do in a warm location with no expense spared. Staying
at a hotel with a spa, Friday to Sunday
There
is many free activities (history related) to do whilst in Copenhagen. There are
also many nightclubs and bars where they can celebrate the hen do
Economic:
Euro exchange rate is 1.34 which is good as the group will get an extra 34p for
every pound they exchange. Meaning they are getting more for the dads money.
This
destination appeals for many target markets, as you can choose what attraction
and activities you want to do.
Merit
Nice is the best place for Elizabeth and her hen do as it is warmer in October than Copenhagen and can travel there by many ways. The hotel is also a five star meeting her needs.
Nice is the best place for Elizabeth and her hen do as it is warmer in October than Copenhagen and can travel there by many ways. The hotel is also a five star meeting her needs.
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