I will be selecting suitable specialist
tourism holidays to meet specific customer profiles. I will then explain how
the chosen holidays meet the requirements of the customer, selecting the
preferred option for each customer profiles. I will finally evaluate the
different options available to meet the needs of the specific customer
profiles, justifying the preferred options
Pen
Portrait
William and James are two young men who are at
University of East London & somehow have saved some money to go on an adventure
holiday of a lifetime. They are free to go as soon as their 1st year exams
finish in June 2016 & would need to be back before the 2nd year starts in
September 2016. They are up for anything as long as it has as much adventure as
possible. However, they do have a budget of £3000 each for this trip!
Holiday One – 10 day’s Perth to Broome
Cost of the holiday in total per person: £2,608.94.For both of them it comes to £5,217.88Flight to Perth
Cost: £904.45 pp.
22nd of July till the 31st of July
Finish: Broome
Visit: Nambung national park and pinnacles desert, jurien bay to sand board on the massive sand dunes. Stay over night at Horrocks. Food included: lunch and dinner
Flight to London HeathrowCost: £824.49 pp.
Details of the tour operator
The tour operator I used for this holiday was Imaginative traveler and they are an adventure tourism tour operator. They offer adventure holidays in long haul destinations. The tour operator creates many adventure holidays in Australia. This tour operator has planning adventure tours for the last twenty-five years. They are also ATOL, ABTA and AITO protected and secure people’s holiday’s with a £200 deposit.
The holiday to Perth and Broome meets the customers profile as it taking place once they have finished their first year of university as it is starting on the 22nd of July and finishes on the 31st of July 2016 meaning they will be back in time to start the second year in September. It is an adventure based holiday and no two days are the same as every day is spent exploring or travelling to a new destination. The holiday is also within their budget as it comes to £2,608.94pp and their budget was £3000pp so they are in budget by £391.06
Depart: London Gatwick airport on the 12th of August at 6:25am
13th of August to the 20th of August
Food included:
Details of the tour operator
Flight to Ho Chi Minh City
Activity
6th of August to the 13th of August
The tour of the city starts off to a visit to the Reunification palace and then on to the war museum. The city tour then finishes on looking around Cu Chi tunnels to understand how the Vietnamese lived underground during the Vietnam war.
On this day, get on a flight to Danang and then travel to the china beach (My Khe Beach) for a few hours and then travel to the marble mountains and then go to Hoi An to spend the night
Today will be spent doing a walking tour around the old town of Hoi An and then going to a historic house, go to the Japanese covered bridge and then to a Chinese assembly hall and museum. The rest of the day can be spent leisurely to visit the Dong Ba Market to buy a painting or lantern
After having a morning flight to Hanoi which is the capital of Vietnam. There will be a half day guided tour visiting the popular tourist sites: Temple of Literature and One Pillar Pagoda. Lunch will also take place during the tour at the KOTO café. In the evening there is optional unique water puppetry show
After four and half hours drive to the Halong Bay which is one of the Vietnam wonderful natural wonders. Once arrived at the bay, spend other night on a cruise exploring the green waters and amazing limestone caves and swimming in the water if the weather is decent
After spending the night on the boat, a three and half hour transport to Hanoi and spend the afternoon being a tourist in the city
The tour operator I used for this holiday was Intrepid travels and they are an adventure and responsible tour operator and offer 800 different trips across all of the continents. The company have been around for 26 years and book holidays for 100,000 keen adventure travelers every year. They are also ATOL, ABTA and AITO
The treasures of Vietnam meets the customers requirement because it taking place once they have finished their first year of university as it is starting on the 5th of August and finishes on the 14th of August 2016 meaning they will be back in time to start the second year in September. The holiday is also within their budget as it comes to £1,318.33pp and their budget was £3000pp so they are in budget by £1,681.67
11th of March – 21st of March 2017
Accommodation: staying in one of the 37 tents on either the riverbank or views of the plains. The tents sleep two adults and two children. There is an en-suite bathroom with shower, toilet and a private veranda. What’s included: morning and afternoon game drives, national park entry fees, meals and hot drinks
Have morning and afternoon game drives into the Masai Mara and see the big five. Food included: breakfast, lunch and dinner
Details of the tour operator
7th of May – 14th May 2017
Fly overnight to Kilimanjaro airport and get a transfer to the Mount Meru Game Lodge to stay for the night. Guided excursion of the local area giving you a glimpse of authentic Tanzania. Food included: dinner
Day three –
Once eaten breakfast, a drive to Tarangire National Park to view the plants, elephants and lions. Then stop for lunch at Tarangire Sopa Lodge and then have an afternoon game-drive. Food included: breakfast, lunch and dinner
Day four –
Once breakfast has been finished. There is an early morning game-drive in Tarangire National Park and then onto the Lake Manyara in the Rift Valley where you will see birds, different kinds of vegetation and the big five. There is also an afternoon game-drive, stopping to have a picnic in the national park and then carry on till arrival at Ngorongoro Sopa Lodge for two nights stay. Food included: breakfast, lunch and dinner
Day five –
During this day, entry to the Ngorongoro crater which is home to the Africa’s version Garden of Eden and the big five including the black maned lion. It will be short drive to the rim and floor but will last all day with a picnic lunch and a chance to see over 50 thousand animals. Food included: breakfast, lunch and dinner
Day six and seven -
On the finally day there will be breakfast and lunch and then a drive to Arusha airport to get the flight back to the UK via Nairobi. Food included: breakfast and lunch
Details of the tour operator
6th of March – 16th of March
Once arrived at the airport, collection will be arranged to be transferred to the guesthouse. Depending on the time of arrival to the guest house there is a chance to walk around the shops, enjoy the city sites, go on an optional afternoon tour of the city or horse ride. Dinner is not included tonight but can go out in the city or in the hotel and pay.
After breakfast, there will be a short brief from the guide and then leave around 8:40am. The drive goes through the Khomas Hochland mountains. Stopping at the Gamsberg Pass for lunch. And then arrive at the lodge where there is a swimming pool or explore the area.
Food included: breakfast, lunch and dinner
Before dawn breaks, depart to drive to Sossusvlei which lasts for 65km to see and experience the sun rise on the sand dunes and then arrive at the famous sand dune sea of Namibia. Climb a sand dune which is near Sossusvlei then walk to the Dead Vlei. After a morning brunch and then visit the Sesriem Canyon and then head back to the lodge where you can enjoy the desert sunset. Food included: breakfast, lunch and dinner
Day four – Bed and breakfast, Swakopmund
Another early morning drive to Walvis Bay but stopping off at the Solitaire town. At the bay, explore the lagoon which is a protected wetland site where there are different species of birds and then stop off at a salt farm. After lunch carry on driving to Swakopmund which is full of historic buildings and have an afternoon visit to the museum, aquarium or on the beach. Food included: breakfast and lunch
Day five – Bed and breakfast, Swakopmund
Today is a relaxing day due to the last two days being up early. The activities that people can participate in are: dolphin cruising, sandboarding and quad biking. Other laid back options are to spend the day at the beach or go to a café for lunch and spend the rest of the day at the museum or aquarium if didn’t go the day before. Food included: breakfast
Day six – Lodge, Damaraland
After eating a early breakfast, leaving the lodge drive along the Skeleton coast whilst looking at the gravel plains, desert and the ocean. Stopping at Cape Cross to look at the seal colony and then carry on driving until getting to Twyfelfontein which is a vulnerable and delicate ecosystem where lunch will be eaten by the road side. After lunch has been eaten, carry on driving until they arrive at the lodge. At the lodge there is a swimming pool, a souvenir shop and a bar. In the early evening, there is a guided tour to the rock etchings where a local guide talks about the history and the importance of the etchings. Food included: breakfast, lunch and dinner
After having a early breakfast depart from Halali and have a game drive across the park and stop by various waterholes to stretch and walk around and climbing the lookout tower to enjoy panoramic views and then head to Otjiwarongo for lunch time. Once arrived at Waterberg at mid afternoon, there is a short hike to the top of the plateau to watch the sunset and keeping an eye out for the Damara Dik Dik which is a special antelope as it is the smallest antelope in Africa. Tonight’s dinner is a BBQ feast. Food included: breakfast, lunch and dinner
Today is the last full day and the morning is spent going on a short walking trail and learning about the rich history of the area and the children will enjoy having a chance to splash around in the natural mineral pool before going shopping at the crafts market in Okahandja. And travel back to the Windhoek to spend the night in a private house in Namibian bush as the guide left earlier in the day. Dinner is provided in the main restaurant. Food included: breakfast, lunch and dinner
In the morning, the family will have a leisurely breakfast and then go on a guided activity to a neighbor farm and meet the San people. The ancient tribe show off their survival skills such as hunting, building and traditional medicine. Lunch is also provided before transfer to the airport to get back to the UK. Food included: breakfast and lunch
The tour operator I used for this holiday was Chameleon safaris who have been planning safari holidays in Namibia for over twenty years and provide a high qualify service and are dedicated to meet different customers needs. They are ATOL, ABTA and AITO and proud members of different charities: San community postcard project, Dolam children’s home, home of good hope and San community at Epikuro
I picked the safari locations to be Kenya, Tanzania and Namibia as they are some of the best destinations in Africa to see the big five and that was stated of the family profile. The holidays are suitable for children as there are all family friendly tours and all of the accommodation providers are suited for families.
I booked the Kenya safari for the 11th of March to the 22nd of March in 2017, the Tanzania safari for the 7th to the 14th of May and the Namibia safari from the 6th to the 16th of March because it says on the customer profile that can go any time during 2017.
http://www.intrepidtravel.com/uk
https://www.virginholidays.co.uk
www.flysaa.com/gb/en/
Activity
Cost: £880
pp.
Duration: ten days
Start: Perth
Meals included: nine breakfasts and dinners and ten
lunches
Accommodation included: three nights in a camp
site, four nights in a hostel and two nights in a safari camp
Day one – Perth
Day two –Kalbarri national park and shark bay
Visit: Kalbarri national park, shell beach and then
stay overnight in a hostel. Food included: breakfast, lunch and dinner
Day three – Shark bay to coral bay
Visit: Peron peninsula to watch the world famous
monkey Mia dolphins, then on to Camarvon to visit Hamelin pool and carry on
driving to the coral bay spending a night in a hostel. Food included:
breakfast, lunch and dinner
Day four – Coral bay to Yardi creek
Visit: coral bay, Ningaloo reef, drive to Yardi
creek campsite located in the Cape Range National Park. Food included:
Breakfast, lunch and dinner
Day five – Exmouth and Cape range national park
Different options to do on day five. You can go
snorkeling, diving, search for whale sharks, explore the Vlamingh Head
lighthouse or relax and go swimming in the Turquoise bay. Food included:
breakfast, lunch and dinner
Day six, seven and eight – Karijini National Park
Visit a little town famous for iron mining, enter
camp near the Hamersley Range. Spend two days exploring the Karijini National
park, go swimming in the waterholes and waterfalls of Dales Gorge, Fortesque
Falls, Fern Pool, Circular Pool, Weano Gorge and Hancock Gorge. Food included:
Breakfast, lunch and dinner and staying at the Karijini National Park Camp for
three nights
Day nine – Pilbra Region
Travel towards the coast of Port Hedland and tour
around the town and the iron ore industry and the carry on going to the hostel
where the last night is spent. Food included: Breakfast lunch and dinner
Day ten – Broome
On the final day before going to Broome, explore
the 80 miles long beach and swim, take photos and make memories of this trip.
Food included: Breakfast and lunch
How the holiday meets the
customer requirement
The different options available
to meet the customer profile
There only limitations that
occurred was when booking the adventure holiday for William and James as there
was only one tour available for both of them to book on for otherwise it would
have been cheaper to go on a tour that had space for only one person. Also,
there was cheaper tours but the time scales did not meet the customers profile
as they would still be in Australia in September and their profile stated they
needed to be home by then. The reason
there was not many spaces available and the cost is because it was for next
month so is dearer as it was not booked in advance.
However, if James and William
did not have a certain time period they could go away for, there was a wide
range of dates to choose to book their holiday and would work out cheaper if
they booked it in advance
Holiday Two – One-week Mount Toubkal Trek
Cost of the holiday in total per person: £716.75. For both of them it
comes to £1,433.50
Flight to Marrakech and back to Heathrow
Arrive: Marrakech airport on the 12th of
August at 10:05am
Flight number: EZY8893
Depart: Marrakech airport on the 20th
August at 4:40pm
Arrive: London Gatwick airport on the 20th
August at 8:15pm
Flight number: EZY8896
Activity
Duration: eight
days
Start and
finish: Marrakech
Day one – Meeting day
Allowed to explore the city whilst waiting for the
other people of different flight times. Once everyone has arrived, the leader
will talk about what will happen on the trip during dinner and then people can
eat and then sleep. Staying in a hotel and dinner is provided
Day two – Trek over the Tiz N`Aaadi to Foussarou
Start climbing from the foothills of Atlas for
eighty kilometers to arrive at Oukaimden to visit carved stones and have a
picnic lunch. Then carry on walking till arrival at the Tiz N`Aaadi to the Foussaroou camp for the night to eat dinner and
sleep. Food included: breakfast, lunch and dinner.
Day three – Trek across the Tizi-n-Likemt to Tizi N`Ourai
Climb to the summit of Tizi-n-Likemt in multi
colored hills and rocky peaks for four hours to get to the top and eat lunch at
Azib Likemt. After eating, carry on walking and follow the Assif Tinzart
stream. The final part of the trail on day three is walking a narrow and rocky
valley until it opens up to the meadow beneath the Tizi-n-Ourai col to camp for the night. Food included: Breakfast, lunch and
dinner.
Day four - Trek
to the largest lake in central Atlas via Berber villages
A short 30
minute walk up the Tizi-n-Ourai pass where you can see the
green valley f Assif Tizgui and the Morocco’s highest peak which is the Mount
Toubkal. Then walking down, you walk into the villages and stop on the valley
floor for lunch. After stopping you will climb up and past Berber villages and walk round the lake until you get to camp by the
biggest lake in the central part. Food included: Breakfast, lunch and dinner
Day five – Trek to the Nelter Refuge via the Tizi N `Ouanoums
After breakfast start
climbing above the lake as following the valley of the Assif a Moursaine. After walking for five hours, the trail leads to
Tizi-n-Ouanoums which is one of the highest peaks in the Atlas and then carry
on walking until getting to the Toubkal Basecamp to stay the night ready to walk up to the highest point of
the country on day six. Food included: breakfast, lunch and dinner
Day six – Early morning walk to the Mount Toubkal
Today is the summit day to make a long day ascent
of the Jebel Toubkal which is North Africa’s highest peak. After four hours of
walking to the high peak there is an hour to spare walking around, taking in
the views and good photos opportunities before walking down for two hours for
lunch. After lunch, the afternoon will be spent walking to the village Ait
Souka to spend the night in a hostel. Food included: breakfast, lunch and
dinner
Day seven – Marrakech
Short morning walks down to Imlil where the coach
will pick up to drive back to Marrakech. Arriving back at the hotel, stop for
lunch and then have an afternoon of sightseeing with a guide. In the evening the
square opens up for lively activities and things to buy for the tourists. The
dinner tonight will be in a restaurant in market square. Food included:
breakfast, lunch and dinner
Day eight – last day
On the last day, breakfast and transport to the
airport is provided. Food included: breakfast
The tour operator
I used for this holiday was KE Adventure travel and they are an adventure based
tour operator. They offer many different adventure holidays mainly mid haul
destinations. They are also ATOL, ABTA and AITO protected. They have been providing people
adventure holidays for the last 31 years and
having 30 experienced travel agents.
How the holidays meet the
customer requirements
The
adventure holiday of the one week mount Toubkal trek meets the customers
profile as it taking place once they have finished their first year of
university as it is starting on the 12th of August and finishes on the
20th of August of this year meaning they will be back in time to
start the second year in September. The holiday is also within their budget as
it comes to £716.75 and their budget was £3000pp so
they are in budget by £2,283.25
The different options available to meet the
customer profile
There only limitations that
occurred was when booking the adventure holiday for William and James was
finding a tour that was in the budget for a week in August as all of July was
already sold out or wasn’t meeting the customer profile needs as they were
walking tour but not adventure related. However, if James and William did not
have a certain time period they could go away for, there was a wide range of
dates to choose to book their holiday and would work out cheaper if they booked
it in advance
Holiday Three – Treasures of Vietnam
Cost of the holiday in total per person: £1,318.33. For both of them it
comes to £2,636.66
Food included: seven
breakfasts, two lunches and one dinner.
Accommodation: six nights in a
hotel and a night on a boat
Ways of transport: boat, plane,
private vehicle
Day one – Ho Chi Minh City
As it is the first day people
are still travelling, so the arrival meeting is at 6pm and there are no
activities fro the day so you an explore or recover from the long flight in the
hotel room.
Day two – Ho Chi Minh City
Day three – Hoi An
Day four – Hoi An
Day five – Hanoi
Day six – Halong Bay
Day seven – Hanoi
Day eight – Hanoi
Today is the final day and
there are no activities planned and leave the hotel to get to the airport.
Flight to
London Heathrow
Details of
the tour operator
How the holiday meet the
customer requirements
Different options available to meet the customer
profile
The limitation that occurred when booking the adventure holiday
was trying to find a suitable adventure holiday/tour in an exciting destination
and an adventure related holiday that would fit into the proposed time scale
without being expensive or fully booked.
However, if James and William
did not have a certain time period they could go away for, there was a wide
range of dates to choose to book their holiday and would work out cheaper if
they booked it in advance
Pen Portrait
The Sutton family from Norwich – 2 adults, a boy
aged 9 & a girl aged 12, are looking for a safari holiday in Africa. Mr.
and Mrs. Brown have promised to take their children on safari and this will be
their first opportunity to see these animals in the wild. They are willing to
go at any time during 2017 but want to be sure they are go at a time when they
will be able to see all “The Big Five” in one safari park during their holiday.
Holiday One – Kenya
For the family it comes to £12,040.60
Safari
Day one – fly to the
governor’s airstrip and have an afternoon game drive in the Masai Mara. Food
included: dinner
Day two and three
Day four – late
morning flight back to the Nairobi Wilson airport to carry on transport options
(back to England or carry on the holiday). Food included: breakfast
The tour operator I used for this holiday was Virgin
Holidays because they have the flight and safari tour combined as a package
holiday. They are tour operator who have a dedicated team planning safari
tours. They have been around since 1985 and are the largest and the most
successful tour operator when planning holidays to long haul destinations. they are
also ATOL, ABTA and AITO
Holiday Two - Tanzania
For the family it comes to £5,607
Safari (flight included)
Accommodation: Mount Meru Game Lodge, Tarangire
Sopa Lodge and Ngorongoro Sopa Lodge
What’s included: food, entry fees, guided
excursions of authentic Tanzania and game drives
Day one and two–
The tour operator I used for this holiday was
Virgin Holidays because they have the flight and safari tour combined as a
package holiday. They are tour operator who have a dedicated team planning
safari tours. They have been around since 1985 and are the largest and the most
successful tour operator when planning holidays to long haul destinations. they are
also ATOL, ABTA and AITO
Holiday Three - Namibia
For the family it comes to £9,263.61
Safari
• Services of an English
speaking driver/guide
• Transport in a safari
vehicle
• Accommodation in family
room
• Food included
• Entry fees included
• 2 x airport transfers
Day one – Chameleon guesthouse,
Windhoek
Day two – Desert camp, near
Sesriem
Day three – Desert camp, near
Sesriem
Day seven – Halali camp, Etosha
National Park
An early morning departure from
the lodge in Damaraland and enter the national park whilst stopping off at
various water holes to see different animals such as lions, elephants, rhinos,
zebras, giraffes plus other different animals and over 300 species of birds. Once arrived at the camp
around mid afternoon there will be a quick stop for
some lunch and then carry on the game drive to the camp to get dinner over a
open fire cooked by the guide. Food included: breakfast, lunch
and dinner
Day eight – Halali camp, Etosha
National Park
An early morning game drive to catch
a sight of the early morning predators. Then return back to the camp for
breakfast and a relaxing morning before going to visit Etosha Pan and then back
for lunch and relax by the pool or waterhole during the hottest part of the day
or going back to bed for a nap. In the late afternoon, there is another game
drive to see the big five as well as the other animals. Then back to camp for a
dinner by the fire with the guide. During the evening, there is a chance to sit
by the floodlit waterhole to watch the animals come to drink. The national park
is one of the best games park in South Africa for the amount of varying
species. Food included: breakfast, lunch and dinner
Day nine – Waterberg
Day ten – N/A’Ankuse Lodge,
near Windhoek
Day eleven – Flight day
Details of
the tour operator
All three
safari holidays
How the holiday meets the
customer requirement
Dfferent options available to meet the customer
profile
There was not a lot of options available for safari tours that
happen in all three destinations which are family friendly and able to see the
big five all together. The limitation that occurred when booking the holiday
was the fact that the family can only have a choice of one flight time and is
from London Gatwick and they live in Norwich which is 2 hours and 40 minutes
away by car
Sources used
14/06/16 – 17/06/16
