Thursday 30 March 2017

Unit 1 - M2 & D2

Expand on your description and explain in detail providing examples to show how the trends and factors may affect the development of the industry. I will also be talking about two tourism organisations and explaining in detail how they have responded to trends and factors by using statistics and examples
Increased Frequency of Holidays
There is an increased frequency of holidays as it is cheaper to go a weekend break or a few short breaks every year rather than a two week holiday every year. People are going on more holidays as self-book has become easier, allowing people to compare flight and accommodation prices and searching for the best holiday deal which is suited for them
There are constantly new destinations where you can book holidays to this is because there is always new, popular and exciting places to go and visit. British airways have many new destinations and routes for 2015, some examples are: Krakow, Bilbao, Sharm El Sheik, Corfu, Kos, Las Palmas and Fuerteventura. Easy Jet also has new destinations where the airline is flying to: Rome, Naples, Lyon, Munich and Copenhagen.
The top ten holiday destinations are: Spain, France, Greece, USA, GB, Italy, Turkey, Egypt, Croatia and Thailand. 
Due to the increased frequency of holidays there is higher competition between airline operators which result into a in a reduced holiday price. British airways have slight competition from Easy jet but maintains it competitive advantage by having outstanding service for all for its customers. Easy jet gets customers by having low air fares but a great holiday for all.
As there are more people going on holidays every year there are more and room kinds of board bases for accommodation: Full board, half board, Self-catering, and All inclusive, super all inclusive, Bed and Breakfast. Both airline providers have many different kinds of the board bases as they’re accommodation range when booking a holiday through them.

Holiday Home Ownership
As the amount of being owning a holiday home increases accommodation provider’s income decreases. However low cost airlines such as Easy jet gain many more customers, this is because the holiday home owners do not want to pay expensive air fares so will go on an Easyjet flight to save money to spend on food shopping whilst on the holiday or put towards other flights for other times of the year back to their holiday home. 
Holiday homes is a factor which is currently shaping the travel and tourism industry, this is because families and groups of friends are more likely now to book a holiday home such as a villa, because you don’t have to be all cramped into hotel rooms where everyone’s separate.
Growth and expansion of airports
Growth and expansion of regional airports is the final factor which is affecting the travel and tourism industry in a positive way.  
More and more holiday makes are travelling out of regional airports. The newest regional airport to open is Southend airport in February 2013, in the first year of opening there was one million passengers flew out of the airport. 
Terrorism
Terrorism is a serious trend that affects the tourism industry in a negative way. British Airways deals with terrorism alerts and potential terrorist attacks in calm manner by not ending out any of the flights to the location. Easyjet are not following the new rule most airlines are which is to make sure the t aourist’s electrical devices are charged and if they do not work when turned on or will not turn on, the electrical devices would not be allowed through security in case it is part of a terrorism plot.
Natural Disasters 
In 2010, the Bardarbunga volcano exploded releasing up to 50ft of ash. This disrupted all air travelling and all flights were cancelled. British airways dealt with this natural disaster occurring by cancelling all the flights that were going to be flying over Europe or around the ash cloud. 
Easyjet are currently planning an designing two new planes which will “alert pilots to ash in the atmosphere at risk from as far away as 100km” () meaning the customers are not  at risk as there is more chance to do an emergency landing  without putting the people on-board in danger. 
Health Warnings
There are always health warnings worldwide, the most serious current one is Ebola. British airways are cancelling flights which are going to Sierra Leone and Liberia to stop the spread of the fatal disease. Easy jet does not have to worry about Ebola as they do not fly out that far.
British Airways is suffering as they have to cancel and pay back many customers a refund or change their flights to a safer place for a holiday, meaning shareholders aren’t going to get as big profit as they would hope.

Wednesday 29 March 2017

Unit 1 - M1


I will analyse the importance of interrelationships within the one travel and tourism organisation.

Thomas Cook
Thomas cook is a tour operator, an airline company, owns resorts & hotels and own many travel agencies.  The other organisations involved with Thomas Cook are: Thomas Cook, Airtours, Club 18-30, Cresta Holidays, Cruise Thomas Cook, Direct Holidays, Escapades Holidays, Hotels 4 U, Manos holidays, Sentido Hotels, Style, Thomas Cook Signature and the Thomas Cook stores.
All of these organisations  interrelate with each other, as they all help customers have the best holiday they can.
-Thomas cook is a global travel company
-Airtours is a charter airline
-Club 18-30 is a holiday company providing holidays to party destinations
-Cresta holidays is a tour operator which specialise in city breaks and short breaks
-Cruise Thomas Cook is a tour operator which allows customers to book cruises
-Direct Holidays is an web-based travel agent
-Escapades is a tour operator which specialises in relaxing holidays
-Hotels 4 U is a website where you can book hotels
-Manos Holidays is a tour operator specialised in holidays to the Greek islands
-Stendio Hotels is a posh hotels tour operator which operates world wide
-Thomas Cook Style allows families and adults to book luxury holidays


Thomas Cook – the components of interrelationships

Thomas Cook is a large tour operator and has complex chains of distributions through many levels.
Example:
-Sales indirectly to customers via high street retail  agents (Thomas Cook Stores), via web-based agents (Direct Holidays)
-Sunset Holidays (Travel agent) rely on  Air tours as the charter airline to get the customers to the destination

-Hotels sell rooms to Sentido Hotels and Hotels 4 U, which gets them more bookings as they are more published and more customers will then be able to research about the hotel, whereas if the hotel just had its own website it might be harder for the customer to find.

Conclusion

To conclude, Thomas Cook is a very large tourism organisation which have many interrelationship and how each of the organisations in the chain of distribution rely on each other.

Saturday 25 March 2017

12.2 - P2, M1 & D1

In this assignment I will be comparing roles and objectives of different agents of tourism development. I will then be explaining the consequences of differing roles and objectives of tourism development agents in a selected destination. Finally I will be recommend solutions to conflicting interests between different agents of tourism development


Agents of tourism are any individuals, company or organisation that develop tourism themselves or makes it happen in some way. The agents of tourism have roles and objectives to help. The main roles are: provision of travel and tourism resources, products and services, provision of finance, facilitation, marketing, conservation and finally protection. The objectives are separated into categories: political, economic, environmental and socio-cultural. Political objectives are to enhance the image of an area and  create an identity. The economic objectives are to create jobs, generate foreign income and economic regeneration. Environmental objectives are to preserve habitats and heritage preservation. Finally the socio-cultural objectives are to develop the community facilities. The agents of tourism promote cultural understanding and they maintain traditions or beliefs. However not all of the objectives apply to the agents.
I will be describing three types of agents that are involved in tourism development.

Private Sector Agents - Entertainment Companies
Private sector agents can often be single person operations or large, global companies. My Example of a private sector agent will be an entertainment company which is Walt Disney.

Walt Disney is a massive entertainment company and they have many roles for their company. They have
14 theme parks (including the water parks), 2 cruise ships and over 400 Disney stores worldwide.

Public Sector Agents - National and regional tourist boards
Public sector agents operate at national, international, regional and local levels.
Visit Britain is a public sector agent because it is a national tourist board.  


Voluntary Sector Agents - Registered charities
English Heritage 
The charity takes care of over 400 historic sites, monuments and buildings.


Roles

A.   Provision of travel and tourism resources
Visit England’s role of providing resources is through their website such as links to accommodation providers, transport providers and attractions within England. The other two agents do not provide any resources for tourists to use.

B.   Products and services
Disney and English Heritage offer products and services as one of their main roles. Walt Disney resorts and parks provide products and services for their guests by having different types of theme parks for everyone to enjoy and services to meet all types of customers. English Heritage role of offering products and services by being able to visit the different historical locations and learn about what they happened there. The differences between the two different agents is that the Disney agent provide man made attractions and were built for a purpose whereas English heritage attractions are historic and were not built specifically for tourists.              

C.   Provision of finance
The agents of tourism which have this role are Disney resorts and parks as they are always finding ways to get more money by attracting the visitors. The other two agents do not have the role

D.   Facilitation
Disney parks provide many different attractions for people to visit, not only do they provide the attractions they also offer toilets and restaurants for people to eat at. Visit Britain is another agent that provides facilities throughout their website and gives information on what to do when in Britain.

E.   Marketing
Visit Britain is an agent who's role in marketing is to promote attractions and encourage to go to the attractions, English Heritage also does marketing by promoting the locations of the historical locations, they also do marketing for people to got to Britain . Disney does not have a role of marketing because

F.   Conservation
At Animal Kingdom in DisneyWorld, the main focus is about conservation and there is a separate area where you can learn all about wildlife conservation with talks from people. Another agent which is keen on conserving is English Heritage as it their main role in the charity to look after the historic sites and make sure the sites are being looked after for years to come.  Both of the tourism agents make sure they conserve what they believe in and do so for the future and also for future generations to enjoy but are conserving different products.
G.  Protection
Disney promotes the protection of their parks by making the public know about the conservation program they display for the tourists to go to. Also, some of the animals need protecting at the Animal Kingdom park. English Heritage also has a protecting role as they look after they historic locations all over the UK. These two agents both have a protecting role by looking after what they care about most but the things they care about are different.

Objectives

A.   Enhance the image of an area
Disney’s objective is to improve the image of an area, for example DisneyLand Paris was meant to be in Essex, England but it was decided it would cause  loads of congestion and traffic to the surrounding areas. Instead it was decided that Disneyland would be in Paris therefore pinpointing Paris on the map even more than it already was. English Heritage also has an objective of enhancing the area, for example Stonehenge has been enhanced and in 2014, Barack Obama, the US president visited the site. The agents may have the same objective but with different intentions of enhancing the area where they are based or multiple locations.

B.   Create a regional or national identity
The Visit Britain tourist board creates an identity of Britain to attract visitors, the objective is to create an identity to promote that Britain is a lovely place to visit. The other two agents do not have an objective of creating an identity because they are just adding to the already existing identity.  

C.   Employment creation
Disney resorts and parks hire local people as an objective because the organisation want to help the local communities and give them jobs opportunities. English Heritage also creates job as an objective as they need tour guides, people maintaining the sites and people working in the admin side.

D.   Revenue generation
The only the agent of tourism who's one of the most important objectives is bringing money in, Visit Britain and English Heritage do not make an aim of getting money, but the money they get is through contributions and sponsors, go towards the running of the organisations.

E.   Economic regeneration
Disney is constantly being regenerating by also linking another objective which is employment creation as it creates a multiplier effect for all of the resorts and parks creating a positive economy in the host destination. The other two agents of tourism do not have an objective of economic regeneration.   
  
F.   Habitat and heritage preservation
One of English Heritage’s main objective is to preserve not only the history and culture of the site but also the surrounding habitats for the future generations to enjoy. The preservation is also important because it will still carry on teaching people and adding to the history of the site.

G.  Environmental education
At some of the Disney parks they teach the people about the environment , English Heritage teach the visitors about the environment by hosting talks at each site they own. These two agents of tourism educated the public on the environment but send the message across in different ways.

H.   Regeneration
Disney is constantly thinking of ways of being regenerated, the most recent regeneration was in 2013 and they changed Downtown Disney into Disney Springs to increase revenue.
English Heritage is also another agent of tourism that has an objective of regenerating but do it to keep tourists keen in learning history and not another way of getting money out of tourists.

I.     Development of community facilities
English heritage is the only agent of tourism that makes sure community facilities are constantly being developed to help the locals and they can receive a positive impact from tourism. The other two agents do not develop or create community facilities meaning that English Heritage is an agent of tourism that cares about the surrounding communities of the tourist attraction they have.

J.    Promotion of cultural understanding
Disney promotes cultural understanding by the Epcot theme park and the culture of 11 countries with the world.Visit Britain also promotes the cultural of the attractions and actives in Britain. Also the English Heritage charity promotes cultural by having speeches about the historic site and have notes around the place talking about the history of the culture.
K.   Maintaining traditions or beliefs

English Heritage is the only agent of tourism that maintains tradition and beliefs because it adds towards the history of the site. The objective of keeping the beliefs would improve the visiting of the site, otherwise it would not be attractive towards tourists and the people working on the sires are able to retell the stories about the sites. The other two agents do not maintain traditions or beliefs as they are mainly interested in the purpose built tourist attractions. Visit Britain promotes historic attractions for people to visit via their website.


Bimini Bay Resort Project

Merit Work:
Bimini Bay Resort is in the Bahamas and is currently under a threat due to
A massive company who are based in Malaysia and are planning on bringing half a million visitors to the smallest island in the Bahamas by building a casino and hotel. This development was approved in 2014, but is causing a rift in the community as some support whereas others are campaigning to stop the resort being created. The same company are now creating a ferry service which goes from Miami to Bimini bringing in 1,500 daily at a very fast speed, this service will damage the coral environment as well as the extra damage from building the new  the cruise pier which will help bring in extra people.Some people are for the Malaysian company to build as they are offering 300 jobs to the locals and will benefit them in the long run, however the people disagreeing wonder if the 300 jobs will actually materialise for the local community and think they will just hire people from all over the world rather than helping the locals. The resort when built will generate lots of income for the island and help them build additional facilities in the future and improve the infrastructure for both tourists and citizens. The developers of the casino have got many objectives which can be categorised into: economic, environmental, political and socio-cultural. The political objectives the company have: is to enhance the area of Bimini and to create an identity of being a destination where nature and man-made go hand in hand and create a wonderful place to go on holiday. Resort World also want to create 300 jobs for people working in the casino and the hotel and create revenue from the tourists. They are keen to have regeneration as an environmental objective because it will help rejuvenate the sleepy tourist destination. Finally, the socio-cultural objectives they want to have are: maintaining traditions or beliefs and promotion of cultural understanding. They would maintain the traditions of the local people and promote the cultural of the island.

Distinction part:
The conflict situation could be resolved by having a meeting with the local people and some of the workers from the Malaysian company including the CEO or a figure related to a CEO to talk about the problems that has raised during the planning of the holiday resort. The problems that they could discuss could be the way of building without harming the ecosystem, create more jobs for the local people and help the island grow. 
The local people and the government should write out a detailed plan and questions they want to ask the opposite side such as why they have to build a pier and bring in larger ferries when they could just use more smaller boats or use the airport more 
The company who are Resort World, are building the casino can give local people the jobs as working as a builder rather than bringing more builders from other locations. As said above, they are creating around 300 jobs so they should give or at least offer half (150) of the jobs to the local people to resolve some of the occurring conflict. Another way the casino owner can resolve some of the conflict is by funding the marine biology workers to regenerate and protect the damaged coral.



12.3 - P3, M2 & D2



I will be examining strategies used to manage responsible tourism in destinations through a poster. I will then be assessing the effectiveness’s of strategies used to manage responsible tourism in a selected destination. I will then finally suggest improvements to strategies used to manage responsible tourism in a selected destination.

P3: (This is meant to be in a poster layout, but I just copied the text so I could paste it in here)

Retention of Visitor Spending
This is when money is spent by the tourists and gets put into the local economy and doesn't leave the country . Another way of keeping the tourists money is by using produce and  supplies which are produced locally (these are food items and other things).
The UK does this by making sure a certain percentage of the money spent by inbound and domestic tourists goes to the government to help improve  pavements and the public transport. Kenya uses the money spent by the tourists to help protect the environment and contain preserving it .

Widening access to facilities                                                                                                                                                                                        This is by having the tourist facilities open to as many people as possible; and offering the  local people a discounted rate so they can use the facility. Another strategy is to provide disabled facilities; toilets, discounted tickets and to go on rides. More and more Merlin attractions are becoming disabled friendly by having disabled price tickets, parking spaces near the entrance, disabled toilets where the general public cannot go in and allowed to go on rides  by going on a separate queue and getting onto the rides with easy access. By making sure there is an increasing access for everyone and everyone can enjoy the facilities. Kenya has increased their disabled friendly safaris by having safaris that allow  wheelchairs onboard and meet the needs of other customer types such as families as you can hire  private safari jeep just for the family.

Community projects
Tourism often takes place for commercial reasons to benefit on individual or a company-they want money back from the tourists. However there are projects in place to help the community fight against the negative factors of the increasing tourism and campaign for the positive factors to be put in place. UK - However there are projects to help the community from tourists such as Nuture Lakeland at the Lake District, the project entails inspiring people to care and contribute to the natural environment of Cumbria and especially in the Lake District. Kenya has a responsible tourism community project which is having tourists stay in village home stays which allows visiting tourists to stay in a family’s home rather than a chain hotel where the money would leave the country straight away.

Employment and training of locals
When investing in training for the local residents preparing them for jobs within the tourism industry it will be beneficial to the company as they do not need to hire people in from other countries and the residents get a job and skills for life. The jobs could be working in a hotel, being a tour guide or working in a tourist attraction. In the UK, people living locally to a tourism related business rather than people living far away. In Kenya, they hire the local citizens because they want them to learn new skills and give money to those whom deserve it rather than bringing in staff members working at other locations globally and does not help the local government.

Education
Businesses within the tourism industry have to acknowledge the key issues regarding tourism and especially responsible tourism in order to develop and have sustainable business flourishing and succeeding. Local businesses in the host countries where responsible tourism is on the rise and even in developing countries, gain skills to improve quality and standards of life through tourists telling them ways or by being educated via authorities teaching lessons. Local residents  are educated to make the most of the opportunities tourism brings and some who make art and craft items can sell them to the visiting tourists to bring in extra income .Tourists need to be educated so they can learn how to protect the environment and support local communities and learn how not to disrespect the host country’s culture, ways of life, the inhabitants and the environment. Education in the UK is where students can learn about responsible tourism, mainly in the national parks of the UK and walks about what to do to help the environment and prevent ruining it in the future. Kenya has educational trips on the wildlife and what is happening to the animals due to the tourists negligence.

Visitor and traffic management
There are ways to control traffic flows by cars and people and they are: park and ride schemes, speed limits, a fee to pay and no entry at some places. In the UK, some little towns and mainly in seaside areas and national parks, there are park and ride schemes which are where you park in a car park away from the centre of the location and jump on a bus to save on the air pollution, car traffic/congestion and the need to build multi-level car parks. In Kenya they have only allowed a certain amount of safaris to take place daily in certain conservation parks and only a certain size safari jeeps are allowed to take tourists.

Planning control
Having a government system to help minimise the effects of building infrastructure on the environment by emitting gases. In the UK, tourism businesses need to go through a long process when wanting to build/open something new and have to provide a report on how it will bring more tourism in and the positive and negative affects it would have all round. In Kenya, you have to be building or planning to opera  business that would not affect the natural environment and wildlife.
Implementing changes as a result of environmental impact assessments
This can be changes to planes to reduce C02, increasing wildlife protect and the surrounding environment. At the Lake District National Park in the UK, changes have been made for the tourists visiting the park which are reducing the speed limit of boats on lake windermere and having fire beaters to stop fires caused by BBQ’s.In Kenya, the changes they have made to protect the environment are to reduce the amount of visitors going on safaris in jeep’s and convincing them to go via hot air balloon or by horse. 

Sustainable tourism policies
such as staying in an eco hotel you only use a certain amount of water or electric per day. In the UK,Visit England offers advice on how to be more sustainable and you can download guides and toolkits to gain tips to appeal to a wider range of customers and help give back positive effects to responsible tourism. In Kenya, tourism is on of the main incomes to the country but the mass tourism affects the environment so they have created rules which are: try to stay in more eco friendly hotels such as having different ways to produce energy and lower the negative impacts between the tourists and the wildlife

Merit part of work:
Benefits and limitations of the strategies in place for Kenya.

Retention of visitor spending
Kenya has gained many benefits and limitations due to the strategies put in place to keep tourism money within the country. The benefits are: the local economy is improving, big chain hotels know they will not get many guests so will not have a hotel in the location which benefits the local people as they can provide accommodation services to the tourists, the local people will also get more of a wage as there is no money leaving the country. By making sure locals get to keep the money given to them by locals they are less like to move away and start a new life somewhere else.
The limitations of this strategy are that branded tour operators and tourism providers do not want to create holidays and tourist attractions within Kenya so therefore making it less appealing to people who want to stay in a known chain and visit man made attractions, this may have a impact on the local economy and the only way they could bring tourists in, would be by increasing the ways of responsible tourism.

Widening access to facilities
The benefits of having a strategy to make more accessible roads for tourists and easier for the locals to get to drinking facilities. there is are more places for the tourists to visit and get to places easier to visit the places responsibly. The locals will also benefit from the access to facilities as they will not have as far to travel for water so may improve the relationship between them and the tourists.
On the down side, there are some limitations to the widening scheme and they could be: distribution or completely destroy the wildlife when building the new roads, the local council may also hire in a building company that are not a local company or using supplies which are not resourcefully made.

Community projects
The strategy is having many benefits, such as more people going out to Kenya to help and participate and help build and decorate infrastructure for them to become buildings for the community to use and benefit from having such places like hospitals and schools in the areas which are worse off.
The negatives of having community projects are that some travel agents get on board with the trend and sell package holidays combining a certain amount of time stay to help a project out and charge way more than it would if tourists planned it on their own.

Employment and training of locals
This way of maximizing this positive impact is good for responsible tourism because it means that the local people get a job rather than the companies sending current employees out to the location, this also reduces money leakage from Kenya. This is also a positive, because the guests will experience real authenticity and not be looked after from people from another ­location.
The only limitations there could be of training the locals to work in the tourism jobs are: the cost of the training courses and even transportation costs and also once the local people pass their course, they may move to a different location (country) to get a better high paid job whilst using their earned qualification.

Education
The benefits of the strategies to make tourists learn about the host destination and the culture and history. This makes tourists want to go back and carry on learning. This also promote visiting the country via word of mouth and people then want to go and learn about it.
Another kind of education that benefits from strategies is the education of locals and also combines with community projects, this is because tourists build the schools for the locals to learn and then become trained for a tourism job in the future.
However, there are also some negatives of having these strategies such as people may not want to learn about the place or will go and not pay any attention. Also some local people may not want to go to a school and learn if it’s to far away to get to.

Visitor and traffic management
The benefits of having more efficient vehicles on the road and using horses instead of jeeps are less pollution being emitted and when using horses instead of jeep when doing safaris, it is good for the wildlife as they are not disturbed by the car noises and the ground is not ruined by the tyre marks. To control visitor numbers, national parks and reserves have a created a strategy by limiting on how many people can be in the area and often ban people from going to certain areas to protect and preserve the wildlife.
The limitations of having visitor and traffic management strategies is that is may cost more to buy efficient cars and the locals may not have enough money to buy a car. Furthermore, the tourists may not want to go on an animal safari on a horse as they want a proper safari experience they have seen in brochures and some tourists may not even know how to ride a horse. Another way to go on a safari is by going on a hot air balloon overhead so tourists get a bird’s eye view without and not harming the environment

Planning control
The benefits of having planning control strategies are that negative tourism as future businesses will need to put a plan/ proposal together to say what they will provide for responsible tourism and how it will affect the surrounding area in the future. The control is there for the government to handle the country by saying what can be created and manage the supplies of the country.
The implications of having planning control strategies are: business may not want to fill out all of the paperwork involved and it may get lost in the process, another implication could be a certain business may get turned down to create an extension even though they have provided all the correct paperwork.

Implementing changes as a result of environmental impact assessments
The strategies can be beneficial as by changing the routes the planes go can have a positive impact on the wildlife and areas which need to recover from air and noise pollution, it may also benefit some of the locals as they will not be directly on the flight path.
The limitations however are that the air transport companies may not want to change the flight route as it may take longer and use more petrol meaning they will have to increase flight prices.

Sustainable tourism policies
The benefits of having strategies such as having accommodation providers to have another source of energy and limit the amount of water used as it better than burning fossil fuels and guests will be willing to only use water when needed as they are on a responsible holiday.
Another benefit is that having another renewable form of energy to maintain and keep being a responsible tourist destination.
The limitations of having solar panels for example is the cost as they are very expensive to buy and get installed and then it could cause distribution whilst the insulation is occurring.


  
Distinction work: suggestions for how Kenya could manage tourism and my suggestion are going to be realistic and backed up with evidence.

Kenya
Need to change as well
Kenya is known for its mass tourism (high amount of people visiting the country). I have some suggestions on how Kenya can manage tourism:

Kenya could make restrictions to be put in place in the national parks and reserve areas to reduce the speed limits of the safari jeeps and boats, this could be done by the Kenyan government and the national park authorities to sign a contract agreeing the speed limits. An example of national parks reducing the speed limits for vehicles is the Lake District, in the UK  have made restrictions on the speed limit the boats can go in the lakes and where the speed limit it 5 boat miles per hour, this strategy is having a positive effect on the wildlife in the Lake Windermere and the pollution levels are decreasing.

Another suggestion is that there can be more conservation parks because this will be helped by tourists supplying the income to set up the national parks and the conservation areas which protect the wildlife. Even though Kenya has many national parks, they need to put some conservation areas to protect the wildlife and terrain for future generations to enjoy. This suggestion is realistic as many places around the world have already done and created conservation areas within their national parks and over time the areas will grow and be protected for life.

Tourism can generate jobs, improve the living standards for local communities. This will help Kenya manage responsible tourism because it means that local people will get jobs and earn an income and help tourists with whatever they need (hotel or tour guiding as an example)  I have suggested that the local people should get a job within the tourism industry as it decreases the amount of money leakage in Kenya, it will also help the local people and tourists get along.
Evidence of this is in the Lake District, UK where local people are encouraged to have local businesses, one couple have a cafĂ© near the national park and use supplies produced by local people, this also attracts tourists to visit as they want to try locally produced and traditional food without having to go somewhere they are faking the cultural identity  

 Kenya could have a scheme where they have to pay to enter the national parks/ reserves.  Some of the national parks in Kenya already have a fee entry scheme